OUR STORY
Splendid Alkaline was founded by Roshad Kent with a deeply personal mission — to create a therapeutic hydration solution that could help reduce the negative effects of cancer and other chronic illnesses. Inspired by his mother and eldest sister’s battles with breast cancer, Kent committed to developing a scientifically backed alkaline water product that offers more than just hydration.
Since launching in June, Splendid Alkaline has quickly gained international attention as a lifestyle-aligned hydration brand. The company has already made appearances at high-profile events such as New York Fashion Week, the 40th Anniversary of Couture Fashion Week, Jersey City Day of Fashion, and the Dania Beach Cleanup and Bookbag Giveaway. It is also set to participate in the upcoming Pause for World Peace Day.
More than just a beverage, Splendid Alkaline represents a movement toward health, sustainability, and conscious living — combining wellness with purpose-driven impact.
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We are a premium, infinitely recyclable packaged, alkaline water brand.
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Raising the bar with unparalleled quality and superior taste.
-
To provide optimal hydration solutions that enhance health, wellness, and sustainability.
Splendid Alkaline was founded by Roshad Kent with a deeply personal mission — to create a therapeutic hydration solution that could help reduce the negative effects of cancer and other chronic illnesses. Inspired by his mother and eldest sister’s battles with breast cancer, Kent committed to developing a scientifically backed alkaline water product that offers more than just hydration.
Since launching in June, Splendid Alkaline has quickly gained international attention as a lifestyle-aligned hydration brand. The company has already made appearances at high-profile events such as New York Fashion Week, the 40th Anniversary of Couture Fashion Week, Jersey City Day of Fashion, and the Dania Beach Cleanup and Bookbag Giveaway. It is also set to participate in the upcoming Pause for World Peace Day.
More than just a beverage, Splendid Alkaline represents a movement toward health, sustainability, and conscious living — combining wellness with purpose-driven impact.
-
We are a premium, infinitely recyclable packaged, alkaline water brand.
-
Raising the bar with unparalleled quality and superior taste.
-
To provide optimal hydration solutions that enhance health, wellness, and sustainability.
Splendid Alkaline was founded by Roshad Kent with a deeply personal mission — to create a therapeutic hydration solution that could help reduce the negative effects of cancer and other chronic illnesses. Inspired by his mother and eldest sister’s battles with breast cancer, Kent committed to developing a scientifically backed alkaline water product that offers more than just hydration.
Since launching in June, Splendid Alkaline has quickly gained international attention as a lifestyle-aligned hydration brand. The company has already made appearances at high-profile events such as New York Fashion Week, the 40th Anniversary of Couture Fashion Week, Jersey City Day of Fashion, and the Dania Beach Cleanup and Bookbag Giveaway. It is also set to participate in the upcoming Pause for World Peace Day.
More than just a beverage, Splendid Alkaline represents a movement toward health, sustainability, and conscious living — combining wellness with purpose-driven impact.
-
We are a premium, infinitely recyclable packaged, alkaline water brand.
-
Raising the bar with unparalleled quality and superior taste.
-
To provide optimal hydration solutions that enhance health, wellness, and sustainability.
OUR STORY
Splendid Alkaline was created as a source of therapeutic hydration for both my mother and eldest sister’s battle with breast cancer. I committed to developing a solution scientifically proven to reduce the negative impact of cancer and other chronic illnesses. Since our launch in June, Splendid Alkaline’s popularity has quickly garnered a global audience for lifestyle-aligned hydration. Our brand was most recently featured during New York Fashion Week, Couture Fashion Week’s 40th Anniversary, Jersey City Day of Fashion, Dania Beach Cleanup and Bookbag Giveaway, and the upcoming Pause for World Peace Day.
-
We are a premium, infinitely recyclable packaged, alkaline water brand.
-
Raising the bar with unparalleled quality and superior taste.
-
To provide optimal hydration solutions that enhance health, wellness, and sustainability.
Optimal
Hydration Benefits
Muscle Recovery
| Enhance your recovery process with alkaline water.
Prevents Acid Reflux
| Enjoy relief from acid reflux with alkaline water.
Antioxidants
| Boost your antioxidant levels for improved health.
pH Balance
| Maintain optimal pH balance for overall well-being.
Injury Prevention
| Stay active and injury-free with optimal hydration.
Skin & Hair Rejuvenation
| Achieve healthier skin and hair with alkaline hydration.
Cancer Deterrent
| Support your body’s defense against cancer with alkaline water.
Strategic
Advantages
Unique Product Offering
Advanced ionization technology produces alkaline water with benefits beyond basic hydration.
Brand Differentiation
Committed to sustainability, elevated product placement, and health-driven messaging.
Unique Product Offering
Advanced ionization technology produces alkaline water with benefits beyond basic hydration.
Market Expansion
Splendid Alkaline has established market activations in 6 US markets with additional activations in Cannes, Milan, London, and Japan by the end of Q4 2024. The market for bottled (infinitely recyclable packaging) water is projected to be a 274-billion-dollar industry in 2024 and surpass 380 billion by 2029.
Key Market Drivers
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Health and Wellness Focus: Consumers are increasingly prioritizing health-conscious choices; Splendid Alkaline water is often heralded as a product that promotes optimized hydration while improving overall well-being.
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Premiumization of Water: The bottled water market is seeing a meteoric rise in demand for premium and functional water products, offering higher margins and growth potential.
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Sustainability and Innovation: Splendid Alkaline water utilizes infinitely recyclable packaging, making us environmentally aware, environmentally friendly, and environmentally responsible, which appeals to environmentally conscious consumers.
Key Market Drivers
-
Health and Wellness Focus: Consumers are increasingly prioritizing health-conscious choices; Splendid Alkaline water is often heralded as a product that promotes optimized hydration while improving overall well-being.
-
Premiumization of Water: The bottled water market is seeing a meteoric rise in demand for premium and functional water products, offering higher margins and growth potential.
-
Sustainability and Innovation: Splendid Alkaline water utilizes infinitely recyclable packaging, making us environmentally aware, environmentally friendly, and environmentally responsible, which appeals to environmentally conscious consumers.
Key Market Drivers
-
Health and Wellness Focus: Consumers are increasingly prioritizing health-conscious choices; Splendid Alkaline water is often heralded as a product that promotes optimized hydration while improving overall well-being.
-
Premiumization of Water: The bottled water market is seeing a meteoric rise in demand for premium and functional water products, offering higher margins and growth potential.
-
Sustainability and Innovation: Splendid Alkaline water utilizes infinitely recyclable packaging, making us environmentally aware, environmentally friendly, and environmentally responsible, which appeals to environmentally conscious consumers.
Strategy for Success
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Objective 1: Expand into new markets to diversify revenue streams and capture emerging opportunities.
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Objective 2: Accelerate digital transformation to enhance operational efficiency and customer engagement.
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Objective 3: Invest in innovation and R&D to develop cutting-edge products and services that meet future market demands.
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Objective 4: Foster a culture of continuous improvement and agility to adapt to market changes swiftly.
Strategy for Success
-
Objective 1: Expand into new markets to diversify revenue streams and capture emerging opportunities.
-
Objective 2: Accelerate digital transformation to enhance operational efficiency and customer engagement.
-
Objective 3: Invest in innovation and R&D to develop cutting-edge products and services that meet future market demands.
-
Objective 4: Foster a culture of continuous improvement and agility to adapt to market changes swiftly.
Our Videos
Financial Projections
Our financial projections indicate that successful implementation of these strategies will result in significant growth and profitability.
Revenue Growth
We predict a revenue increase of 40% annually over the next five years as we scale operations driven by market expansion and new product launches.
Profitability
Implementing operational efficiencies and cost-saving measures will enhance our profit margins, capturing a 2% market share of the premium bottled water segment within 3 years, positioning us as a leader in the alkaline water niche.
Investment Requirements
To achieve our strategic goals, we estimate an investment of $5 million dollars in R&D, digital transformation, and talent development.
Path Forward
By leveraging our strengths, addressing areas of opportunity, and executing the recommended strategies, we are well-positioned to achieve sustainable growth and maintain a competitive advantage. We are confident that these initiatives will drive value for our stakeholders and ensure long-term success.
We look forward to collaborating with all relevant stakeholders to bring this vision to fruition. Your support and commitment are essential as we embark on this transformative journey.